Analysis

November 15, 2022

Worried about subscriptions? Here's the new (old) thing in news media

When consumers are looking to cut costs, subscriptions are high on the list — could pay-per-click be the answer?


Mimi Billing

4 min read

Sesamy's founders Karl Rosander, Måns Ulvestam and Markus Ahlstrand

When was the last time you counted the number of subscriptions you pay for? There’s a reason “subscription fatigue” is a term.

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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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