Analysis

November 12, 2021

A beginner's guide to the metaverse (and making money in it)

Why has the metaverse become such a hot buzzword? Is it completely overhyped? What even is it, really? We answer your questions


Maija Palmer

10 min read

David Guetta's Stage 11 concert

Facebook has changed its name to Meta and declared the metaverse to be the future of the internet. Earlier this year Epic, maker of the online multiplayer game Fortnite, raised a $1bn funding round showing that investors were willing to put big money into immersive online experiences.

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Video game Minecraft runs on Hadean software
Minecraft runs on Hadean software which can scale up to thousands of users
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Snoop Dogg working with Stage 11
Snoop Dogg working with Stage 11
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Warpin VR training
Sometimes the metaverse will be about training people to lift boxes, as in this Warpin training exercise
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Warpin worked with H&amp;M to give customers virtual reality experiences in stores
Warpin worked with H&M to give customers virtual reality experiences in stores
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Ariana Grande concert on Fortnite
Ariana Grande did a concert on Fortnite
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Map from The Sandbox game
Cryptocurrency-based games like The Sandbox represent a vision of a decentralised metaverse
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Game characters from Talewind Studios
Games studios like Talewind are hoping to be among the companies that get big cheques in the next 12 months
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Deeptech & AI

Deeptech & AI

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The people, companies and trends shaping European AI and deeptech.