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November 16, 2021

“Saturday morning TV” for the metaverse

Dubit raises $8m to help brands connect with kids on Roblox.


Maija Palmer

4 min read

“Think of it like Saturday morning TV — but for the metaverse,” says Matthew Warneford, cofounder of Dubit, the UK-based games studio that has just raised $8m to create an amateur esports league for online games platforms, starting with Roblox.

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