Analysis

June 22, 2021

Brands in the metaverse: what companies like AB InBev are learning 

Experiments by AB InBev, Gucci and Warner Brothers with virtual platforms show how brands could engage with virtual worlds.


Maija Palmer

7 min read

For years, Stella Artois has been the official sponsor of premium horse racing tracks such as Ascot.

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AB InBev Zed Run racetrack
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The Gucci Garden on Roblox
Gucci built a garden environment on Roblox and hosted a store where visitors could purchase limited edition avatar items.
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