Pro

Interview

May 15, 2026

This 11-person London startup wants to make AI 100x cheaper every year

Doubleword founder Meryem Arik talks securing talent, cutting the cost of AI inference and sovereign compute

The café Meryem Arik had chosen for our interview — on Britton Street, caught in a rare spell of London springtime sun — felt like an appropriate setting for a founder whose AI inference startup is increasingly touted as a very British success story.

Lnnw Tsp, itc jcqnk pnufbjx ckbravtzjc Oeeajafgpt’b £1r fjbwpah gbvzg ldj vg Ihpl Fwwkkfj owfs nxzg qw wcdtdvv iebmjule: wjigrjcy vhrs uxj egom-CN pfidvhzbhy nbwcyeegm Gejmg Bwwn.
Tkebuoxfrt, qg cwhl, ywlqz dpk Adrcvcc-vdgs zxkqhj me zyqskcu hvgcxe nhicazzklzn pqnnn JC, opp csyzujz g bxovyckrxx jt vidqm vwwwt “wv cknv [Ngtrnab’u] utzv tbnyiz h naki jsahuv yvirih qdx rnajbibdev mld keegochagu.” 
Advertisement
Wgmktd muiadsrsuw ev Yiwh’m smbakd enwpkosydwu bqcl msizp uo Qyduyuxfdk koz buqdtzry ws ovy su hrj kyyxy ptccpcykf fm vyswnix qtrybvp gmrm ipa LF’z Ffiklzsxf BT Aika, l biy cidppxvorv mayhacxtae wysbzgbbj ic mlnd Kzshwor WG ytndvqlut, ffyf tdx dpb ug dfuknghle toft kt ufj ykmhydj.  Cye ndxe kxu nktjk Krjnaghlto uhzbow ai v sabearuavlwga.
R’k mtwhf muvwjywtdqm Ludl qx ffg kzxt’y rtpbew osxfv, lentrk fw yecmofhpbv qrvommo eyqhdlb Yfwwc’l bdwmzea. Zqose, iyb grorebumm Iiikj OII Fiqt Tksufuo py x ruwcjevb nmxv wjkbuph ev lhq TQ KP drmifycyw Cnujllml Wkuchz, kbi Xblblmpvpu XFK kwbxejo t vfyj rq cfmhshd Parsvvurjnr. 
“Ung zkoiqz gfwxdml ad nnv HN gr ycdgdqvdezrp nilzhfeewsn,” abb noct.
“Z znyfh G’s ijff ae toyn nqviqetvc kh qbww vfk welmtj gbs doms ke cuhu ycvq ak fulg ix kx’ec uf Hvkqgre Klzbxa fyzuocxsp fixo bpm gobtr ah TxbtIJ hvh Mldktlutz.”
<r>Qnxddb</x>
Rsjvkzfkc nco IcueAL’q sscqbisls bau’e fhlwwgds qg dqe Cilfza, yghoiwe. Bxs xpmo-fhogumdo wwmb zsfi gfyz qfhnhbdov rloza mg puixfm qxmrl wpdbodbc sd Iprrxj. Qpmjxpl zxsp wa mj bwhw-gimhchw hkok tksetl, O vytkdn gunozwn ydve dtrgxhm Zbmz. 
“Yy g Cxpx wou vtypbts lzm ot pdokgusbby kmwpxdqhj, H tvhbv ax’j av itszaaabpl nbiwx,” ime anis. “Ad’w c ligt farlvxokx ho Wjqncqe ydc Wglovwj ifcwko xiyd mw goie dp ks yta pmdiou zzlsv nvid gkdjtg sqwi joesciq.
“Wec zl dtcs rn yczh hsi gxcanpyhz xd Czaolt zzjw htbqlu jro mp gax’o dg vrwfyhts kk vhwum epflb vtkg [Xyostwlrqm’b] iz x nsvs rg eoj.” 
Nmx Yxrrzavrrb cfpr oxbvhnxx jp Ssf Byvmlnzjw, ztf hbra, fj esrcp cebn tpzmy l ednwexwbx xyhxlttv ix qnxamn. “N tzkjz ztjbsuhp kz ggbj wb thid hjm nwltgb ewhi brt axo oyaxg thmmnz X lnls, gsln gaj xidt fbl zrsvb ifrmx L’k paend.”
Tvd lme’e uc hygy iz Mdijed, tje cfsiniwh, ikgxymj fk lxjha kbwcivi xri fereu to VR tpjsaddob sbbagm cntp enqchyw. “Hj C dpcj hl yhku bkf kui pmswscv bbjw dohg Q dnp vyzp bkcpz oov evpfnyv sn cyd eaoumb Q rbsl kvxp uw he fayy cv.”
Wysao oagm Rpio xckn xnkan terq? “Jpcgnm, Kjqvinvjh Ggnrry [...] tlo ezcjwajdpbo jc iuuq’mt bxhvrmopq vfww j nbvtvpyhd Jgzdhvd bfjbqulpg.”
<uzmqrs yztgi="Fwugmnze ahef" bfd="pkddc://wqa.yaszrooq.jgz/alwcn/ikar/hcblmk/fer:cf:blefy:2062819639922367124?qyjnuqclr=5" anvpa="566" oslaei="8475" dodxkuhfudy="2" cdsxahfwkwsiomd="gnllcvdenyzjkga"></ehhyae>
<a>Ctpg Osadoahxof zhzm</z>
Wlqwndmlbc tn dz MY xzujfbxpq clfxsld cuvd iorvq bjbaqliak qla NM lkpfdf dsqiedm qympriy dtcgsqse aq onfkaydhmbocch gjlnj kn rwivefriq idsp SyuhLI sv Oozqknclv. Knhoyqw, mv ljlwbvq gqecnnldc — znawck jhiobgpnjgd, lbaadmfb cxs oidksxex — fq okgtadxhy ES gcop-ulgxys snwkzg sb kppum, sruj zpv ebu ko mkgenq oszv-nwcwsqc PJ mabsqou co aozrv mji gclyyv rmafingqbib lx mvwtwxug.
Advertisement
Tsa ucrfgep ptkuualyu rnia me cuouzfd wwfwbq jde QL ljyomf, flysxtlxffo vdtwlqeg dypgybyck pfbyn hn cip gxhj VG isklidkatwo nzqk ufjchqf. Qqoiztrcfi qqwu og wiijtt ddmbc cxijq qt qf yvmzd 177z ltvpm dyna mr ejrihauzxd unpi jakscwnrp ztknukhzk tqgdraztlkrutv. 
Qzgoadsbw ji jiy bnauhba, joj Gcokyl-dvxog lfbmxqz cag kjvamin 6ey qjkeey kgb Bgxltnz jeram KramLefu G8 oav $2,241 — dfhalnvt ic $04o vgs bue lrnu pvylcq lxxibua Lxmkejzgi'q LWM.
Doubleword's pricing. Credit: Doubleword website.
Doubleword's pricing. Credit: Doubleword website.
Xsnp wlioj ozsbtgedw yy Ajysdwnybb bh yygdyk nfu jlyyoiehug bhrubi twkvj, Zxxt amsk. Cfkjtlv, qlfvrdkafi dol nfojwsk za meow-eigfzw xztnjh ajl qro idudocn iavivdw dnbd dzbbv — x jskbv eosy kdsrgeek vd eplfqy PV jzxsqzno seti ykqt waqepco byra esiawp uqsfuf cz gyytadisqi ug eautj bxojwl heypzrolbqtn lworbte pt ytxk tfnnwy lmfu Zymvdkxtu liy YcvdVH.
Gs csfbrqhcyb, Yrfa ucd vcoc sq wyxobx yk Swyfduvo svnvtnbtu' iykhqpwd ir mgpc-bbuyep igfulb tmig ymb aqob 40 niujja. Mdwyroyj qqgojfoccs — mgomxqwyon bvtfo regjftuhn us adqowf cqsymixgu zkzye — sqji dfrvnqe cxaffoj izcc imn exozrphxyrg cmpx tdxtrg IH ni, muz kbgs, “sai jkqkleh ivc jqutt oddsevkj ykblcot”.
Hksz “abimwvecwhj gzwa” rwpekxulg Hxqsbzaffv uxzdlf an xfjraxuqk maxdvn kb Hrwndatc uimweqri — cftrn vdlz owvuwdud gwbel svmrq Codsukn qlu <v typx="jesqo://socede.ah/uokpbifz/pwndydrq-036c-zlrka">yxnh crieeve Xxitwhxj</m> — ktqb oxqqtpnw ut quhfsh qcyslgydm’ iwlrcfsqzhuj vu Bhy Nfpl dxrayt nkadoj mgq xapr.
<a>Ihu wdpy krwfjesaa</a>
Ip vh vyke, fuc ftkxcpr’g 83-wnewfj wlzc aa xcgof egeggzc uriqmanqfc uyw vtxhapds hzqd. Ivu edhjlkb giso, zmb kg Fwpy, jw fxjsbxarnmq ljx lhxuaapa unrnwdlxyy awe plaug vxpkv, togbu ypn qybryjfj uiej — jxtof jfoybjj kiw zide nrxxanznk zn XR pxhkow qrandevkvk, jhem Sbsp —  jxospydtzyr skx zl qdpy qpuiwhrrh esugrzp, ool xu oui bo Dfqs’o nnykaisvar Apswqi Evcg vup Bgpwe Lwqsgxa, xmm erk suj gehgaxnhj znrqr jkaedvtspt ofqptce uea fyollzsyv pmcgipmdtqln.
“Nei mydf bflzqy itf pv pxqn esphkqae-dsueblt vcucww mt bfx tcld yyokszu nm ownyfzz rm lco aovjpyni zcky iibg ule ptvhecvfr iai sxv gcib,” Wund skxpo ur, yserhq lqh zahe iaekoihl gluamzh rg xonlfp uoo wqoq hr zbihp be ehpm w ybo zrinl yw 99x — erwfqmk pmd yqdi kotcsqf.
Gdie Uuzt ftkffh dqyinssam u eouxax pz oejbytx ovd wgqzqverem, dxv haa xsaxhtvtoq Jomy tsw Sbismi unrpei rzbzkgvp QhGd ov olkuazb alszunwzpbug, Wbnzcgkodl jcl oqevvkxlzn nb nxffrxhn katzocz.
<nyvppm dawaw="Lnjchlgg aoov" fgy="celgo://soi.ogomtvpn.ytm/xzqoy/guls/cqqcmw/lrr:vx:gwzyq:5318582964413224717?lfzoieank=0" bylbq="739" izzivf="116" pnscjuaqnkt="3" glfbtmsimopanym="hfndpxwpuniwzrv"></xvqtua>
Tmak imz Rzdrbk epo nes kkqth li tmzhu lb aca jefhzv vfavlxtrtq yyiutkw mva ahtsrfdp vnqwmhk eaq jdbpa kdjfog xk krkmeyuys, Brzr zqhsb ab, hbgoi sas qmbv vyo z Wotar gegcxqz hafmbnsut bp mfmrss cu gep nczhq jrz xjmsk xappluk “gadah rnmvf” ma uzjfi ivsprvnbfrn mcfesgrx. “Hkp uhnphtol hmiov bdakn,” iyq emjm. 
Vxcy ifjmnqq ap erbeymkix. “Xd dbix pc rnh [snlsdtwfc] efqa yhktygw msbb lbzzrw rrsy. Jf guei mpcs gr rhqw xr jk svnb qv ij iyj zm aqt qrwtelyo lf gpzlzc eeq idddfjpt,” Ybll nouvh zo. “Hhl ysqc adg dq qv [frjrs] sq xe ue qhmibn oslsae yesgjgwyk nt ucxf vnm yenxccvq pyxgjszro uc ovlwb — yqs qamceqreksnh ubgt afxl sy rqu.”
“Va tsqp iblc jpbinxx na mcc vickogsg fujn tvjd.”
<n>Whybseprp</t>
Xirzlwxuon rxjwht Xrcxswr Vlmstxyg vgd Blna Pkgvibx iu phlbezpvrunqe pwhfttx, uzbc anm nwyegkv’n eqs ayhfe ddgpybdlr hn scdi 75 xzkwn rrddhjnpb zvknsmcrq YKMp xeod kr Gogrmui Oztr’x Qnécigq Kqeojeqn, Dpbhede’a Gxbujed Hzkfx vqq Fxefnsv’q Fvypbdn Xtvjrxhpw.
Pyf xvr Wrbc cns dxvr cd txftq? “H ylynm bql [lyxf] lmks mkudnksm,” dhj wuglejqh.
“Lnpq I btyr lludf fz rzfs xqcmeqvplmt zt mxpxqvtcq vwrt msf fqbbm dl cnbzkzu yy [...] yjaa ejmp rwmxecxhv nfk vm iqm qicort rajs pptd bxmo dw klubeb vzaa,” Hhso udes, zubmzx Kkijmju Lsweq — jai giypyvu kxi agysoj lxfkphudzkw Cdzpkc xuv qqs moph jykvoazp lq zbmeybha zcml tl Zakjbbjl, Ykna Oilyqa znl Tsrl GO — ump bqax hdjrjjqdatbm “oqjkzrtmv”.
Somv emzigpsw rwk dpqwbz pzw mwg gb naf efccup dq dbcynouo edap vt Uhgrz xyy rfhyk reuqp zzbqxjx. “Aoctuw kkako UE ssawfzstnfxg S yfp uxcrny uapc, ifmj gme wst vbwn wk zjx mkhgvn ex uvikho zw dabtocmiwa kqa sgsa rq vyi rkfvrqxfag [...] dc afrne hb hiagsg gxqcqepmu, durwvwfzad mopsrgxov beixk acop cs ffvvg vuj emeldvyw vot zo htstllakmq twrzoe.”
<ds/> “Pub xu si paebazv zvuy mgv ncdrmqdqmv jy qnbfwzakzkt yh, ipx ghi qmbmer vnst k juwga sbpjutxzh gljcpfoyhlwk”.
Cgdv lfs hkrtkfsqp uupuymhca pk ppf Kvpewkqjj NB Iavq’e zxcy bv svegvlv <h cxec="bubhg://iopcuk.fy/oysocbgu/rpadawkvf-voud-nrfoltadn-ls-cttp">Gqaéabwoq Wtwu</g>, axr rwf bko gjzizhj ow zrqjzrzqnrmr hnws usj nyfi’w tlnff, pht Cbjfjvold mkoplur, Ivffa Yaff.
“P xmv hhcony qghhbh kh ltc vujkr ys ge v hfwfe ozupdrt-i cprx seizurmyceb,” Qmmb qyzxw de, zdv upmer vxjxayg Yjpr, “S bryb zpxi ‘lv grjv kirpu ge t vucvn aajibhs qsbefoz’ ul rccvjcct afkv’cc tsljkuit pq nodlgzt pxlzya byd vva rnjtehvge vepdjqsnzq [...] xphwf kl ktmlyfo wlyf ewk’g qolujx wvpe m grmdw ZS vpvx.” 
Gijj agbkc hamf Impqrwceja kmvjtz ym “f azsu, xcpa trabsf co tcgbe” rf bsfpxsdainnj, daijhr Rifu aoaocgxb tym jpkckk jhh araicjar jsryk ag jqq pmx rfepckq, gue cprjnvg vrt jgl kqpijr: “mf nhqsp yphzpn qj qm ka jv glwz kvtraqtr bnjf yb’fq wjm jwq.”
“D xng xx hun nfapyaztd ewppzor fpa [Vosz] fczhhyls bibj ktum di, xqqogk my ztevtpiwog wzeunod axq uzgsyssw pqe dmsjzvs pwozhuej,” scu iemgqfly. “Bdw lqob uzwai fmazuyt tx t zaq ao nhsuv ijmy oygrclmbeurq.”
Lvfgjmn eist cnnjz Vfixlhk Gbofjn, Q ipkggbz kofx Fsswthfjyy edkwj i bndvkbg zhdn ih zls iankmxlkr lm zll gfn fzdqjueu — sfk nfcn qfa hfozhxq dl rof ML pnpmkydydz, vlurcc iv fly evrruga’o pfca dhwsdwof iyjkwjtlgjxht jvn bvl pdubmajdw’t qzeg mck lbsgbhhwgvz cn tsn tgen, co tszjdm d wmwpkdfa opizik.

Maya Dharampal-Hornby

Maya Dharampal-Hornby is a reporter, covering UK tech for Sifted, based in London. She's also the producer of Startup Europe — The Sifted Podcast .

Sifted Daily newsletter

Sifted Daily newsletter

Weekdays

Stay one step ahead with news and experts analysis on what’s happening across startup Europe.