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August 18, 2021

A celebrity for every occasion: Investors back video messaging platform Memmo

The Swedish startup is the latest to cash in on the pandemic-driven boom for ‘celebrity engagement platforms’.


Memmo founders Gustaf Lundberg Toresson and Tobias Bengtsdahl. Credit: Memmo.

What do Tiger King’s Carole Baskin, former footballer Michael Owen and an Arnold Schwarzenegger impersonator all have in common? You can pay them to send a personalised video to a friend on celebrity messaging platform Memmo. 

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Memmo founders Gustaf Lundberg Toresson and Tobias Bengtsdahl standing next to each other on a street.
Memmo founders Gustaf Lundberg Toresson and Tobias Bengtsdahl. Credit: Memmo.
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Credit: Memmo.
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Kai Nicol-Schwarz

Kai Nicol-Schwarz was a senior reporter at Sifted. He covered AI and UK tech.

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