How to

May 19, 2020

How to market in a crisis

Nine ways to master your marketing in pandemic mode.


Connor Bilboe

8 min read

Sandrine Zhang Ferron, founder and chief executive, Vinterior

Marketing budgets are being slashed at big companies and small. UK marketing budgets have taken their biggest hit since the 2009 financial crisis — and plenty of startups, encouraged by their investors to cut costs, have clamped down on marketing spend or cut it entirely. One study from LocalGlobe and other prominent UK VCs found that 43% of startups have stopped online advertising.

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A still from Papier's TV commercial.
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screenshot of marketing webinar
The webinar in action last week. From top left to bottom right: Adrienne Little, Amy Lewin, Simon Jacobson, Sandrine Zhang Ferron.
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