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February 12, 2026

Marc Andreessen backs $10m raise for ‘synthetic audience’ startup Electric Twin

Angels from Palantir, Slack and Entrepreneurs First invest in human behaviour 'prediction engine' born out of pandemic response

Martin Coulter

3 min read

London-based AI startup Electric Twin has raised a $10m round to build what it calls “synthetic audiences”, digital replicas of real-world populations designed to predict how people will respond to products, messaging and strategy.

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Martin Coulter

Martin Coulter is Sifted's news editor, based in London. You can follow him on LinkedIn and X

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