Analysis

March 28, 2019

Mapillary takes on Google Street View

The Swedish startup is set to reach 500 million images — and become a booming business — through a community approach.


Mimi Billing

7 min read

He is not paid and he does not work for the company, but 39-year-old Simon Mikkelsen has taken more than 1.1m photos of streets of Denmark for Mapillary, the Swedish startup that is taking on Google's Street View with a community-led approach.

Image of Simon Mikkelsen who's uploaded more than 1,1m images to Mapillary.
Simon Mikkelsen has uploaded more than 1,1m images to Mapillary.
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Image of Jan Erik Solem, the Chief Executive and cofounder of Mapillary
Jan Erik Solem is the chief executive and cofounder of the mapping company Mapillary.
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Image from one of the cycle paths in Stockholm, by a Mapillary user.
One of the 487 million images uploaded to Mapillary. This one is taken on one of the cycle paths in Stockholm.
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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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