Interview

May 26, 2020

"Companies that outperform don’t dabble in innovation at the edges"

Customers are hopping from one digital service to another with increased frequency. Great design is a way to keep them loyal.


Kimberly Eynon

7 min read

LUNAR is an old Silicon Valley design company that has designed everything from games controllers to ice cream scoops, and was acquired by McKinsey in 2015. The McKinsey deal was taken as a sign that design thinking had become an integral part of business strategy.

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John Edson headshot
John Edson: "Design is a team sport."
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