May 5, 2023

Quiz: who said it — Lukas Matsson or Daniel Ek?

Can you tell Succession’s Swedish billionaire founder from his real-life equivalent? 

Éanna Kelly

1 min read

One of the key characters in the HBO drama Succession feels very familiar to Sifted: the Swedish tech billionaire Lukas Matsson.

The Nordic nation has always punched above its weight when it comes to tech — and that includes the number of tech billionaires it’s produced, including Skype’s Niklas Zennström, Klarna’s Sebastian Siemiatkowski (for a brief time in 2021) and Spotify’s Martin Lorentzon and Daniel Ek.

Succession’s fictitious tech mogul, played by Alexander Skarsgård, is a sinister Scandi. The founder of streaming company Gojo, he shares the same brashness as many of his real-life counterparts. He's been known to say things that are aggressive, egotistical, outlandish or potentially exaggerating reality.


But do Matsson's utterances stretch the limits of belief? Or can certain Swedish founders match or even out-do him for brazen soundbites?

In our quiz you'll find 13 quotes. Your job: figure out if they belong to Spotify cofounder and CEO Daniel Ek or Succession’s Lukas Matsson.

Éanna Kelly

Éanna Kelly is a contributing editor at Sifted. Follow him on X and LinkedIn