Opinion

May 13, 2026

Lovable is promising staff a 10% raise on their work anniversary. Here’s why it won’t catch on

Anton Osika’s pay pledge should at least push techies across Europe to demand more

Éanna Kelly

4 min read

Last week, Stockholm-based AI company Lovable said it would offer full-time employees a 10% pay rise every year on their work anniversary.

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Éanna Kelly

Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn

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