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December 4, 2025

Lovable plans app store with its own ‘Apple tax’, leaked pitch deck shows

Leaked pitch deck reveals Lovable's plans to further monetise its platform

Freya Pratty

2 min read

Swedish vibe-coding app Lovable plans to launch an app store for products built using its platform and take a cut from developers, a pitch deck circulated earlier this year suggests.

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Freya Pratty

Freya Pratty is a senior reporter and investigations lead at Sifted. Follow her on X , LinkedIn and Bluesky

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