Analysis

March 31, 2019

Can L’Oreal’s beauty accelerator in Paris help it keep up with the Kardashians?

How well is the beauty industry's latest attempt to get "down with the kids" working? We caught up with Sillages Paris and Sampler.io, veterans of the programme.


Maija Palmer

10 min read

It seemed like the typical startup story. Maxime Garcia-Janin wanted to disrupt the $75bn global fragrance industry, and quit a job at L’Oreal in 2016 to build Sillages Paris, his internet-based perfume personalisation business. The big difference was that Garcia-Janin ended up taking on the established cosmetics industry... by partnering up with his old employer, L’Oreal, and the L'Oreal accelerator.

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Maxime Garcia-Janin wanted to change the fragrance industry.
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Sillages Paris uses AI to create bespoke perfumes for online customers.
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Marie Chevrier's Sampler.io was already working with one L'Oreal brand when it was picked for the accelerator
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