Why is it that people say no to what are clearly good ideas? It’s a question that David Schonthal and Loran Nordgren, professors at Northwestern University’s Kellogg School of Management, have been asking for years.
Interview
June 21, 2022
How to get people to say yes to innovation
It's not just about pitching ideas well — you've also got to prepare a soft landing for them
5 min read
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