Martin Coulter

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March 16, 2026

Londonmaxxing has got my cortisol spiking

Can the ecosystem's new mantra survive the inevitable next wave of pessimism?

Martin Coulter

4 min read

Over the past week, the UK’s tech ecosystem has been enthralled by an exuberant new mantra: “Londonmaxxing”. 

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Martin Coulter

Martin Coulter is Sifted's news editor, based in London. You can follow him on LinkedIn and X

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