Interview

February 4, 2020

Six lessons from the Museum of Failure

You can’t innovate without running the risk of failure. We need to de-stigmatise the concept.


Maija Palmer

5 min read

Samuel West spent years as an organisational psychologist trying to help companies create a culture of innovation and experimentation. It was frustrating work and rarely produced lasting change.

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Samuel West Museum of Failure
Samuel West opened the Museum of Failure in 2017 to get people talking more openly about failure.
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New Coke
Changing the recipe can be a disaster, as Coke learned in 1985.
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