Analysis

October 8, 2021

Meet the startup applying "Moneyball" tactics to esports

29-year-old Anders Ekman’s Leetify is part of a swell of startups selling guidance to streamers and superstars


Éanna Kelly

6 min read

An eSports arena. Credit: CC/Flickr/SteelSeries/ 311A6471

Anders Ekman grew up playing Counter-Strike: Global Offensive, a two-decade-old multiplayer first-person shoot 'em up game. And he got pretty good at it too, eventually becoming part of the Swedish national team. 

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Éanna Kelly

Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn

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