Josh Lachkovic

Opinion

April 5, 2024

What I learnt from my failed startup

Beware of boosting short-term revenue at the expense of long-term customer value

Josh Lachkovic

5 min read

Let me take you back to the final hour. I’m sat in a Zipcar behind Marylebone Town Hall and I’m minutes away from sharing my expertise on ‘how to build a successful wine subscription business’ at a wine conference.

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Josh Lachkovic

Josh Lachkovic is founder of growth agency Ballpoint. He previously founded Wine List

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