George Thomas, chief product officer at fertility startup Béa Fertility.

How to

November 9, 2023

How to launch a D2C product in a regulated market

We look at how startups can approach rolling out a product in a regulated market carefully — to avoid wasting time, energy and, of course, money

"The thing about regulation is that it tells you what the end goal needs to be but not how to get there. It’s really up to you to figure out what that means for your company,” says George Thomas, chief product officer at fertility startup Béa Fertility.

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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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