Podcast

April 8, 2026

Project Europe CEO Kitty Mayo: ‘Harry Stebbings is like our head of state and I’m prime minister’

Plus: why 996 is "outdated"

Last year, Kitty Mayo was catapulted into the public eye when she took the helm of Project Europe. The accelerator, launched to much fanfare by Harry Stebbings and about 200 entrepreneurs, has a bold mission: to support and invest in founders under the age of 25 to build Europe’s next €100bn companies.

But, one year on, what’s it achieved? What’s been the most unexpected challenge? What will Kitty do differently with the  second fund? And who’s really in charge?

On this episode of the Sifted Podcast, Kitty sits down with host Amy Lewin to discuss all the above, plus: 

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  • The most telling questions on Project Europe’s application form
  • Who makes the best mentors to founders
  • Why 996 is “outdated”
  • Why she’s stopped trying to be likeable 
  • Why more women shouldn't wait to play before a "perfect system" comes along

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This podcast was brought to you by HSBC Innovation Banking.

Maya Dharampal-Hornby

Maya Dharampal-Hornby is a reporter, covering UK tech for Sifted, based in London. She's also the producer of Startup Europe — The Sifted Podcast .

Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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