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March 3, 2021

Kin: the new family messaging app hoping to combat ‘sharenting’

By 2030, it’s predicted that two thirds of identity theft will be down to information a parent has shared about their child online.


Freya Pratty

3 min read

Front view happy pretty mommy cuddling small kid daughter, taking selfie shot on smartphone or playing online game at home. Loving young mother embracing little child, using mobile apps together.

'Sharenting’ — where parents share information about their children on social media — is on the rise. By the time a child turns 13, research shows that their parents will have shared an average of 1,300 photos of them online. 

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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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