Analysis

May 8, 2019

Keeping your pillow cold and other European sleep tech

Europe’s startups are tackling the $40bn sleep industry. But which are the next market leaders, and which are peddling pseudoscience?


Madeleine Taylor

10 min read

Irritated young woman putting her alarm clock off in the morning with soft morning light. Relaxing concept.

Sleep used to be so simple: the body’s nightly slide into semi-consciousness, when the sun goes down and the work stops. Now, sleep tech is a global industry that’s worth up to $40bn, according to consultants at McKinsey. 

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