Analysis

October 14, 2021

This Swedish fintech is taking the UK by storm — and no, it’s not Klarna

Gothenburg’s Juni is just over 1 year old, but it’s already gone global and has investors clambering. Why is Sweden so good at creating fintech exports? And can it continue?


Juni co-founders Samir El-Sabini, Jonathan Sanders, and Anders Orsedal

Sweden is something of a fintech Mecca, having spawned the likes of Klarna, Tink and iZettle. And now, the country is lining up a new generation of fintech stars.

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The Juni product
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Anyfin's founders including Mikael Hussain, right
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Balderton's Magda Lukaszewicz oversees investment activities in the Nordics for the London-based VC
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