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December 16, 2021

Vertical farming wants to save perfume from climate change

Rising temperatures and droughts are affecting the perfume industry. Enter vertical farms


Freya Pratty

4 min read

Jungle founders Nicolas Seguy and Gilles Dreyfus

Patchouli from Indonesia, neroli from Tunisia, jasmine from India. These precious ingredients are what European perfume brands have relied on for centuries to make their signature scents.  

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One of Jungle's vertical farm growing towers
One of Jungle's growing towers
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lily of the valley flower
Lily of the valley
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Freya Pratty

Freya Pratty is a senior reporter and investigations lead at Sifted. Follow her on X , LinkedIn and Bluesky

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