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March 24, 2025

Should UK tech look east or west?

Some think Britain must choose between becoming more American or European when it comes to tech

John Thornhill

4 min read

The British government says it wants to serve as a bridge between the US and Europe. Cue much eye-rolling at that tired, and meaningless, cliche.

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John Thornhill

John Thornhill is Sifted’s editorial director and cofounder. He is also innovation editor of the Financial Times, and tweets from @johnthornhillft

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