Analysis

September 30, 2019

Jeanologia's tech makes a third of all the world's denim

A third of all the world's denim is being produced with tech from this Spanish company. That's a lot of jeans.


Tim Smith

5 min read

When Enrique Silla first visited Europe’s denim laundries in the early 90s, he saw an immediate contradiction between the perception of the product, and the way the fabric was produced.

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Tim Smith

Tim Smith was news editor at Sifted. He covered deeptech and AI, and produced Startup Europe — The Sifted Podcast . Follow him on X and LinkedIn

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