News

April 6, 2022

Innocent Drinks founders' VC JamJar raises £100m fund

It's the first time the consumer-focused firm has raised institutional capital


Katja Staple

4 min read

The JamJar team

JamJar, the consumer-focused VC firm from the founders of Innocent Drinks, has raised its second fund — and the first to take in institutional capital. 

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Katja Staple

Katja Staple writes about the business of startups for Sifted

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