Analysis

March 4, 2026

‘Rocket fuel for growth and burnout': Inside startups' wild dash to keep up with AI

Some founders feel like they’re in a ‘permanent product launch cycle’ as they adapt to new tools


Éanna Kelly

6 min read

Peec AI cofounders from left to right: Tobias Siwonia, Marius Meiners and Daniel Drabo. Courtesy of Peec AI

You can find Daniel Drabo in the office at midnight on weekdays, but sometimes Saturdays and Sundays too.

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Éanna Kelly

Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn

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