Opinion

October 12, 2022

Making an impact before profit: how to ditch the VC rat race and become a steward-owned, mission-driven company

Christian Kroll, founder of Ecosia, shares his insight on becoming a mission-driven company that prioritises impact over profit


Christian Kroll

5 min read

Image: Tree planting in Brazil © Ecosia

Patagonia might have long been the uniform of venture capitalists and startup founders alike, but the outdoor clothing company received a big cheer from the European climate tech community earlier this month when founder Yvon Chouinard announced he was handing ownership of the $3bn company to a trust and non-profit in order to channel its profits into fighting the climate crisis. 

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