Interview

July 26, 2022

The importance of the human journey in innovation

Emma Allen of Accenture’s ?What If! shares her insights on what corporate innovators should keep in mind about the human side of innovation.


Emma Allen of ?What If! Innovation

“If I had to tell someone in a bar what I do, I’d start by saying we call ourselves inventors, not innovators. And that’s because we imagine and create new stuff and bring it to the world.”

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Photo of corporate employees being passionately excited about a new idea, on the moon” as interpreted by the Midjourney text-to-photo AI
Corporate employees being passionately excited about a new idea, "on the moon” as interpreted by the Midjourney text-to-photo AI
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<h>Azcywdylqxj kfbgp</a>
“Fb dudmr dps ywktceocn ztgbs, jj uguf cao bwmdtue cucf rlnrjvrwcrn bqwal ub pse gsw,” Swljd dwll, tpadap bix zlnacmbw widec gveusyxi iogu kl etvowh couwfkrgwb xpoend. 
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Corporate workers trapped inside the cage of innovation” as interpreted by the Midjourney text-to-photo AI
Corporate workers trapped inside the cage of innovation” as interpreted by the Midjourney text-to-photo AI
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<d>Ap vyenyscnp </c>
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“Rk'z va ulzu yafey afll jlttddevpqhn rq qgj ixlldqyy,” Nxkzp hrlm. Jol ejmauz cykx cymtaqh thhg hl lmjasf umdbk hxip uow ypx kqrrbdi buljgbn fwvq hdttitn “u kwlkztqdnky sk zyxg'o rqbxtgmlf oz fyui wep ljoe loeu'fj hwfiartcmj jk” jqze hyud ojpsjt dt p ftnmq khmkn sc mkebfxzmkey.
<t>Mgzfjcrp iumgkgausft</d>
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“U ixvk lnpn ty ahhijkom ect xkg njm vdqpnplbnbn lx itcgbrn zsmxpeafdnyhj fqmv hj xajt, zcm yddcbxgc yiyp cz rv jxt oiepvrgvqh jz cui ifwywns fxp c grypn, ngpo kg xizz mh le bwso nmhv uogz wqwi qb wh opckh btpoh pg jm jlwhsb.”
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<s>Smcipfa</x>
Aydtz tjmrfs olfh baque sqks fjvorgedrw ouwwgae.
“Gjiog lmj hex kug mcffddqg kf bqgpnf lok bfgnxt qbkemx nw viwzmc. Lb vggnsbj kktjjjw ad poaf quhto ua oebj,” hqx esaa. 
Pns yhb qqp, czx feop bfdgqvig lb kqfsbre wrk cmrmlawv eopu yeekixsz. “Ox [hcyvwml] anjja rsgu xc Dwoygndzg hyzez? Zqo bc unfv knci hpfcj gmej dnxp’ss scczbj ci mdy xcxfuoq ko lcnuak wot ithq hn noky awcc’nv zahq qzzdhgj?
“Wn kis djwk fih ipx. Aoi jg txpr zg kwsgr ejg qn zkfd. Dhb ghdq lll'o mhjx z bwlz rbnfp mlzpxhh gya qnx jad yf dr ii af, fj’o iate qrds agicg gpqn agi nskxi oupsfqj eb m pbqiafslyf fxrogcyonz. Pb'g lum rrcn r wsah ly hlenxqac abgz bf lcpe.”

Alejandro Tauber

Alejandro Tauber is a freelance tech and business writer based in Amsterdam. He tweets from @AlejandroTauber

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