Interview

July 26, 2022

The importance of the human journey in innovation

Emma Allen of Accenture’s ?What If! shares her insights on what corporate innovators should keep in mind about the human side of innovation.


Emma Allen of ?What If! Innovation

“If I had to tell someone in a bar what I do, I’d start by saying we call ourselves inventors, not innovators. And that’s because we imagine and create new stuff and bring it to the world.”

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Photo of corporate employees being passionately excited about a new idea, on the moon” as interpreted by the Midjourney text-to-photo AI
Corporate employees being passionately excited about a new idea, "on the moon” as interpreted by the Midjourney text-to-photo AI
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Corporate workers trapped inside the cage of innovation” as interpreted by the Midjourney text-to-photo AI
Corporate workers trapped inside the cage of innovation” as interpreted by the Midjourney text-to-photo AI
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Alejandro Tauber

Alejandro Tauber is a freelance tech and business writer based in Amsterdam. He tweets from @AlejandroTauber

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