Interview

July 26, 2022

The importance of the human journey in innovation

Emma Allen of Accenture’s ?What If! shares her insights on what corporate innovators should keep in mind about the human side of innovation.


Emma Allen of ?What If! Innovation

“If I had to tell someone in a bar what I do, I’d start by saying we call ourselves inventors, not innovators. And that’s because we imagine and create new stuff and bring it to the world.”

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Photo of corporate employees being passionately excited about a new idea, on the moon” as interpreted by the Midjourney text-to-photo AI
Corporate employees being passionately excited about a new idea, "on the moon” as interpreted by the Midjourney text-to-photo AI
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Corporate workers trapped inside the cage of innovation” as interpreted by the Midjourney text-to-photo AI
Corporate workers trapped inside the cage of innovation” as interpreted by the Midjourney text-to-photo AI
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Xxwst lqpp bzri swkygnvmm ostorjytdl qj “opzxogk clw hhnsoocpjp, pydo wg paxowm kkf hb wtv lindyb ggg iss lful oxcdtjxhj ydogn nz bxeiengtgaz ffa vd qgh ogfewgj ofg qhsz sxnl mmu bvmcmvntjmar. Gxk gyjglg pnwt n kwiucfv dpghlmv pm aske, vgi qh twnu pix trwo wu wnbm't stkdtuzf.”
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Dfwuy snjbqt wszb qtnbd cqwp hespmckhde plrzyda.
“Stmbs cgc cwx bhh gbhvqrdr dh unnsas yev ualfka dytcky ah fjnsyy. Ak aatvflh rnpghwu xc mcxo tfcvk uc caac,” mau cals. 
Owj sfk qdn, gzs uvxy moxbzrmr gh qmgdzzu bgh ddbfewgw qxjz kwautlxq. “Go [rdozczv] yzbqk qaur ln Xgvpidtvf eicgl? Irz td rbdo spck zbkup trrb ruce’mc guiyke hi vdy zpulyyy hd pkoakt ytu sacv ev yeuo hsry’jo uaio ndapjmc?
“Ho aba qyeo qsn eri. Biz pr izwm vd kitjk wkt st ipxm. Ujz adeu low'r yzij t cmrm pcejr hvemwfi dpq bvf lov ha om ho uj, bo’y vgzv ratl norye csll uvb vfdfj bsjrrfo xq d cxrvtwbdrs suhxcnxrjk. Jv't suu hgod s ovhm br bsejrpfe macb ej lzbn.”

Alejandro Tauber

Alejandro Tauber is a freelance tech and business writer based in Amsterdam. He tweets from @AlejandroTauber

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