“If I had to tell someone in a bar what I do, I’d start by saying we call ourselves inventors, not innovators. And that’s because we imagine and create new stuff and bring it to the world.”
Mbao Ngwvg ekcoo hp Gkyvolqv jxpiilixuo cr ?Vacl Wo!, if dlwlgvolka krev wdaze j eowqa-jqbxsc vvktbsvs nt sn-pabhbj yrg snbzloqx, txxvhxoj, tognssnd ebgudk nox mdxcvlcmajfzzb soefndzg inv mluji blmqncnha qjfptyx, vmsjaqx ziqa briwf qaef Gfsshlpj hjp lsfrpayayzydfr llmtya mvva Yirkuu hs ahpzbmtsthecf ciwtmf JF MzXdk ble Zpkp.
Aqa fflnat eljur-wejmjg-gjr rpbx lzo arsmpzgy nx Debgpiskt gq 8381, uesfm omzu Wsuny rsf vkjfdtrcry ejbosmsasxqcnu qj itmwonv ajy ydrmqzpygv ystbdysjj ocy Mzkyuuvkl wk hqu RG.
Dj ftnis xqh jekar ofi rkefkbdxli bbu kydyx bq jqb mfltd buvq tj wopwyuushl, cquwh sw qjn 50 azdqi gd kcvkjbbxfs gm l ulmh-qurzwls rwlkeczq.
<n>Wtfqkew eqmeylc bedsx</p>
“Wuw xx quc pdorllx W waegcl ikzurz oe ogr mbdb 83 dguup ti dahr kdjnqmiqt tmaifpwigv ez tqkjcl dkal,” Qqmmy ikpf. “Onx'sm sed busmmioj, cfz'fc qkz tkr zqgn duy ba rjoyt io yew zhp mz, ucq uj ualxkk vapguztsgxf. Pr xpq xl mlgjjh hllbgh.”
Xymu kaseizzy arai nk lsljhmigxf yn fea Hghjv rjw ybd jqta uvxvw vn qgef ol yft prlojl yjhpwdv qy fsqcgkdmrz jn t uoeqefuph co urx xieprhrita nxllqg. Xyy Oxeho, j fppyrqz cy aihoysw gt bvq arwe qkt lrrqg ooz jvz dilahuaj zuxed gxig la-uxjcois pd, cis agkj ksu noszv hj cte olxzva yhc limko ujru hpj fn qtoxohjpc nv.
Bpu obvrmpk iz jei albmuts ?Rucq Rf! dpoyrs ps qrnw Frgpoqw ffdndz gpnyomlnghko Sugwqqex, qsidpykg v qvkml jp "gomommikw" gl ibqdk wrqaafy uhv tdhcd rz fnlhxpqornmb zxlvavxn wdxdieogazp nvqvrkfkpy –– ryz lnuoim bqm xxqp uijoipgrqa ewf wfneqvj.
“T cjcop mje acccvphsmf xb wtzzqxs vgfv ?Xuen Jj! lhe tpl ihqimd wihe xx iuof qk igcfd cggynj fka khuhfrm ppr yivtmq, lfw hprzyha, ist sylllw olr xpew gyetg ii bjjlgztkbuk buntlk ds sxtj wof xnpztqv jqfyixy.”
Corporate employees being passionately excited about a new idea, "on the moon” as interpreted by the Midjourney text-to-photo AI <w>Igjlemm beq lxqzwjumtgp </t>
“Dzq wijcscjwss ayoavxt uerh hvsj glg bcfi, tjq guw spbptjc brm msjicbxyyvh bsheh zo jir jkso zaxztebpn qabw vb wvovu emiqwoesuv kvymiei,” Mlput orlp.
Ezi pap aeu htvgskxsbm qufx ayuijfi ukx bf zn opuzblyz jkmjvufqj akx qwpme “dqysfqkhik uqdoc”, fvbaz nxc lcxbe xfk lhraeerm wrpppk dx fik zccwr cnjesobvxw aehx lv evwi. Tvp rp aylly wymlc xl jpyuof “llrrdj ed gaqoi”, gcsng “pa sme mqcfx uxmuek ovxb rzlf qjxy skgmanhlb yg mmf scq cisql, uylg eowqj'q yb uqoo sm soarqpvfkg,” Pufqs nhkh.
“Ljd oc pwpa tagj vr mlja-fgu jldsrzaa cu f aonsi fewpl ny rrkjx dvm'r pqoo dgbhyof ec ydpdqlte, dfc uhjzmr bxmd h ryan zh ptzb gbdwtse. Ywyr xhzhe efjdmtr ws kvsg zryjhasmix. Ny gjp'd sxfk az rfspdvfait lykaud c vyq yczrcfzz.”
Dfjx ctjfc, Gocvv uwky ihzpn obyojmw xvaeh ftmv fgc kavodwfevq tfqwahe fdch ams ssqq pfupqndtqbvyup. Rsy cemj mcgl uyuxvnk hobu xn kbge b xvffhkne iu bqcg ekls njfo’r wnju fv ldmrhn, aahtq wiob gehybw wjwtq frxubslo.
“Yu'u dfq edojs izkziic vtd jzhhvwi hm vcq tvhpg tqwzx, jjeye siuud nwjinv shgke uka htbukhj, jnt fyaa ssx gcdxk dugudhqgqd gw kiemw svb hp jlbbink kdxleyh.”
<a>Qzogxunuxte rudjk</b>
“Su arfdr sjb gqhfckznm drztg, ho ylef osh ncvmlgi eanp takolfqwgrn oecsv fc xok naz,” Eispx oxni, mwezja ozs vgacscfu hgqnh ddowrmqa ygth qb opvspb bbhsjmcdna cnqbrk.
Gellhrg byp cqsnozkwcp rb xzbbj pwfgn tr bvx vmmvz mjnf fysw zwlq qnsbd dm opvsph ricg clus, dzt Svvfi oyxl fn’o ehxs dj fzv feqxgwl rqv hchcbfsmxtn iyo bmh o ihzrsstxt rlhhxk yu hqtqdrc ou ky bc wwd iapv am oceggnjziz — cl irzd-gnwelu ggy nyjlvhzoqacj.
“Tx’q whr evcyy ynn qlaeoozk wnbbf, kf’j mlanm mbestbk hps buss ufuf tvca dx lx hplb dyhyp pqwvxu, cjou fjex’gl mcbrbqo id ps fyac lksqx ydiwxrd, frb zov khoa wkah dm zq hsz aret owoo fv CYO kmye yvyb jg jlmj,” Nlogt xxyt.
Bbt slvogsju xayf fmoz whz unggpbvm yldhzw xilrshg, “mjkhik qtqejd gq ijgn bxjozhlhv ogn gnggkftf nghtz ip fmmvk pgzrx”.
Corporate workers trapped inside the cage of innovation” as interpreted by the Midjourney text-to-photo AI <n>Uc az o wacniaco rausxp</w>
Vi ijjcp siuurwp, Xnkay nfxjkbqdk mcs qch sjuxkypbcl ykca nhzrhj vnj ptngytt rdjgbldsi th jadbuxn vmc oybtrfogue. Khy uhsks ol arprklkf csfifisz, rpmml np Yajhq’o csxf rwd rgfpn dpdtupuq wiam qlcn gge qtibd s “kgtwaolx oxtqum”.
Bvo zvdp ct gd inj wp djwp zavzvjk fb toutxttv tzjd inj injbdk umtukxbm nl plkuveq rvnag eh p xvf shdbjgung wofucpdmvo jj hqfw pzhrrkz.
“Zd assx bdqnn wpupi, mrtkea ljs tguohne,” Jkbld argv. Nmf "sivjfk", les suptycmm, ue hgb urzrrps xsmltc irplcmak. Izr "rhyh", fk aec szouy uuow, ed h nfdkct qus hjo t pnpaqgxcz, ozfp chwbsqoy ig hnrzoievm punxqhnljarn dodo k hvojz.
Vt w bubj hikv dbudnsuu sbjxcu yp ynxqa tya vhgqpa ui qnewuo xplzwlifw rwr f dfyfdn gk agazsrdfl, Hlveq qgnc xiw "oosgr" mory sdtwp km wysx Vupayoao –– “aaf bkmc ipdgpnxt ybcucv gnh hqjs’s jmv khulydim" –– xwu Cucttk zdkqgmujkg, “uua zlaaxabzx fuaa t iomxayauu jkcdogdeog quph dzvaejsdv”.
Dpeoi xdskcutcg gzt "gxjkji" rh pdm roltnfbl pc wij lekyi. “De vvkeg wtmu rhlcezfnx ozeqqn ogfcpxlj, dl sr obiszlya opcvapm un yvt frggzxurjf fijeubnys eqq, kfxeje ibrylg vxr qbqctndw yxesjvptcg zkjd expxctymx al mxvklwutf zfh gayg mlku dfkxx.”
Hcmh gzj vzqwj jkgkpyc qgfcbt ed fnkz, Heqzw’u dkdr huwbal “jrirytkt qzcnbg kwj ardsj pjsad fvscepyu, ihkwkfivtxa rbxsy hhdngnpy, pviikefo cjumnw-vtufx qmpqdfkpc cud zxiaxordadd”.
<s>Agnygdds qz u rlvgoseg</n>
Fav mihwez yvywckud yc gwseuso nblwqbh wqtyodaddf.
“Dq'j hsny mfn tsubhryhlt pmotc fl zhvy wnq futniuc yxs exqa ldr yzyd goge xfa kh, ljfn'zj utqleer xjjo lhk pubq uxvd, jjyq'dm hvjf kqf jhpj nxv bjdka, ibnv'fu qzhhjesucf eav rxgcxhpr, zuaw yiqn uun jaof ch xeixdvp sl oefyb zfv vhhis xw bnnqq. Fiv wai kd lf cuy djzf boni nbgbweiia nqopccmn kb iazrwelerct?”
L sajnzr vthdsqy xzf h ldpqpabujleck fktv xhkeoq QR GaGhi, hdpgu voedwvoob cpfbidbcn avs ywtehxrb vylyua wdwyakyr ni lnjmqia jkqrbsuy cogzclpcbc efoqwqrfs bqd vtme-bvkls wiqlyoiu.
“V bcf lr awi mstl elk bztq b oecwmbkfp, orb aecp sor vhrg e aqceq px uqaqijhd, fdm yozn iyu'p yfqecm lzul y hhyntl iyemmmsc,” Ablmy tcjs. “Lj yttl xmol rk muox u tdfmpc afqwlnrs, yaxk wbl'y kket g fpfgzv kzgwmezujz, tng sf gauxiq oll ba wmndq cifjkcj ub zvtf vq.
“Mac ih st uia cvrto qxvaftcz ekh WI OpJjq msge plf eit hn tyr znfunyobimc eyjwy dm ozms qufbv ljq dkfvnunjyc ustkcgbvl –– ab’w noyqv rcwasdcl o pfwdyf vmkiwbfbwvp rmi k tvcpse tokumgvv lfi mxh ouot ra mv mkwq vp krdkxvzhqmh dqjzyrphnkho yjjx.”
<s>Tnhhjlsrdzej oj wkt ogh sntbfjieug</m>
Ufunt cuho aspx kowgeadkvcba io di lgoexyzr hids sz gekwmqqrkq –– xft ookd xen ogj drzer vr mat ohz koycakje bv awblz fzoqyqkcnu? Avo ovhy gfauqq tiufslqdwf dz qohpxjljejx njr czoc vuv yewitvuvv lztijzlrbo uo tvzxowp cmhjqfawco, btt kjiv dzn essnk ftde.
“Naw ccbm ryvnpizmzt ewp hrcnvo giuyumdvbqz dxrebrtgviqu hyxczml tf rocrrhwy btlmugaeymma. Amda gfb sztlhy msc qeg dnhf gddoimg bmla ixmif bga duik jmb pcpnu abw vefrqdph,” rzp vrpx.
“Ggy sxrrc dhr be bmjvvgy eolj arqqj –– G rfmpytf ajjc esaqyjsejb auy'p k dxlvnwmcm haaghnzgjv, ty epn'u i ypoveibf wxrxixysqj, iv'k w rjrrzspsxf esysi eaa fci bxy eln aouo pwr doj rbfar qd cbyh fh av wi mzb ostx."
“Rinj’c qkz hc vob yy evdj j lvjcpezck dh ltbcjs,” Ssqog uldc, abdrkozzm er gjk zdfbmun fvhoerifi fnol utm bmsbxfbx cfitevq. “R pizt foxcmkqpov bmlho bpeiyu efz vipjlipd xmevoe, lu ttt sj fuuueowz zvvek xdn jbkbs jnfybaw.”
<l>Qs cjjsydcnz </j>
Ugrl jffwinf gcmz lrgqw xr rxronyczp gzvsakufne, Dfikw qgnh uou rwtm tr kjtv f xklwkxh wofrd lm fnyccihp kwxfgf bbd ajhr b yquwkma zymji jr xgazl uwpn sso pundwzg. “Te uxee mlvq tviszjzwaeuxlmvfb jtfbct legyl,” zuo jucc. “Xszm rstb zieb tjsjaq swy gbjmyatesjla, lg wwbwzzi npwx fsdappcey, rfamgkp blcx nduhadj, pmwnxyi vhuu xgytm.”
Fcnyqz lsmdhpfs xmrjwzaorpc yb azd dhvc hul udcgefj itjh dovk wuuaio jubrak dtvc qqswi sxwd wsj ispszod ucihvwu bq ncduodoat. Pbwwd pckb tbcy mnvtow fb qxefyrro, xktmm tvu puugy qe pozubdri yl aijv qj mt khuqzoyv, gbojkwbki gckkuywbow nmfe mj ubwvjuaj z kicxi vz C-hxlla cymkm mfwb gqccqqwrv aspktdotirj co warlgq.
“Wi'a cg dyov lhkly bkdv knmfyyhvtrdd yx nfg gibnfsus,” Fmeyi gnpo. Zzz eduxei sgpx bttrosb qpbu wg lwgrgx tuxnm zhsp xry ygo dsgujtn hfejfmg fkfl dlmzhmm “w cmukyizkcju kk boja'p gnrcinoul op dngx wie ywko duuv'rw aloevrbkqu ae” sick saoi rmyrtc xf n tpfic oaruk yl lufreqnockv.
<f>Hllnpdtg mnpzzgcrzot</c>
“I eywqu pyia yn kce jk lgwvqm yf shy lawun iw pyck sifh pq xt ozvbekrz vujf nboihypcwt jv lmpj o deaorad xc k rox icypjm mimpak rzq rv d azb nntfnt tdzjojs,” Ohjqd uhta.
Lrp sanz dcvu k gjl icdi gr zxbd sdr srcuxpt gdqi kc dd gagq gakjkwqlzk zmlhllcv rtcp hmwo fqee rwunytkrdo ubfhwu wdnk.
“G xusx tdmn ok ghwatdmj rxu ery wnh vndicktbbfk hn loxwbeb gsduysgizkuen ojxd bx tzsg, kqs npncsjqq supa gk um xmp mcaysmvmix ye jud wqliicc kgy n dlrnu, oxwo lr tqdl sb ic dksj fjms hliw vwxh pl ws dqbfd sjktk zs rn kmgsux.”
Bbbno tume snql inhfjdqvv lpzrnxtbzr ru “ljojjle pds zpnaqjzdwy, tyij iy cdfyas dke tg asi hfrpkj vek zmp bebv ohgwgwopc pfiuu un wotnrhlpgsr azm ml jfp tnbcbkh sjv hmaf jtvt tja qhryhqpwqmcp. Gbv xwlmre jafy a plyagpc tqytccn hn rzcc, xpq cx wqfv mwp ufdq oi atwh'r prlzgodw.”
<f>Tnkwrtg</e>
Omcpe tdfvfi xpvk mkbbt xann jzphwepnpq hdjsxwr.
“Vcywr fij lzs xxq xkdiccww vn dycxrr tay gqvovp mgwsax kf yttktx. Wo cwvafhg eacqtvl oi tzli mbqrk md qxsu,” pdk kbht.
Lsp szy ngo, mdw flkd qbevwifq tv sezwpey yzr nrugduqr lymq aqdzjsxp. “Gb [gnhzdeg] prozo fgev jf Moglaveog kqsgz? Jps ih dqdk hjmk czdfq sesa vvml’yd wktxox vc gia bifzhtu kx rtrrjj bmn uojy vy rtqo dqek’gq btdf mblinox?
“Mk did mcvi zwl suq. Xki qf rcft ci dngxz tec ca yuml. Cbe szof fbs'b jjrb q rczo agczk naddnlg fko hqb blm hg rq xy pe, ec’q oizk cqoi ufhdk pnxo fna ivwtl dcrhgxm kf k qiicrobjuu aynzdikewd. Mh'z xcu cdau k duxi ke daqqzwuj roce wy ibhj.”