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July 15, 2025

How to track ROI on AI spending

Majority of businesses not tracking returns on AI projects, new report finds


Martin Coulter

4 min read

Companies have rushed to adopt AI amid a wave of hype in recent years. Credit: Unsplash

A new study suggests more than 80% of companies are not tracking the return-on-investment (ROI) of their AI spending. 

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Martin Coulter

Martin Coulter is Sifted's news editor, based in London. You can follow him on LinkedIn and X

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