How to

August 12, 2022

How to step down and step away as CEO

We look at what happens when a CEO decides to step down and offer tips for how the new CEO can take the reigns


Monique Hoell, CEO HelloBody

There are many reasons a CEO might want to step down. Some CEOs like the early stages of building a business but not what comes next. Others find the company has outgrown their skillset, and realise the ship would be better steered by someone new. Monique Hoell stepped down as CEO of D2C cosmetics brand HelloBody last April, when its holding company, Invincible Brands, was acquired by consumer goods giant Henkel.

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Miriam Partington

Miriam Partington is a senior reporter at Sifted, based in Berlin. She covers the DACH region and the future of work, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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