How to

August 26, 2022

How to start and scale a podcast

The world of business podcasts is pretty saturated, but there are ways to stand out from the crowd.


Imriel Morgan

Before you start a podcast, think. Do I have a really great and unique idea that offers listeners a different perspective to everything else out there? Do I have a big enough theme and a number of great guests in my network to create loads of podcast episodes? And, do I already know some people that might want to listen? If the answer is yes to all these questions, then you’re probably good to go.

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Miriam Partington

Miriam Partington is a senior reporter at Sifted, based in Berlin. She covers the DACH region and the future of work, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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