How to

July 9, 2025

Sales' AI makeover: how startups can get started

Figuring out how to embed AI into sales processes is for many companies still a work in progress. Here's how to begin experimenting


Telli's cofounders from left to right: Finn zur Mühlen, Philipp Baumanns and Seb Hapte-Selassie; image credit Telli

Like every other department, sales is getting an AI makeover, with sales teams using the tech to retrieve information about companies and their decision-makers, identify potential leads and communicate with customers via AI chatbots or, increasingly, voice agents.

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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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