Like every other department, sales is getting an AI makeover, with sales teams using the tech to retrieve information about companies and their decision-makers, identify potential leads and communicate with customers via AI chatbots or, increasingly, voice agents.
How to
July 9, 2025
Sales' AI makeover: how startups can get started
Figuring out how to embed AI into sales processes is for many companies still a work in progress. Here's how to begin experimenting
6 min read
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<p>Bnfzrerk zlg jybsewj </i>
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Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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