Nomfundo Mphuthi has been driving marketing strategies for corporates and brands for over a decade, and is currently strategy director at fashion shopping app Lyst. She advises fashion brands on the platform on market and customer trends and helps inform their strategies including sales and pricing decisions. One topic she’s an expert on is sales events.
How to
August 5, 2022
How to run a sale
Thinking of running a sale? It's important to have a strategy
4 min read
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Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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