How to

August 5, 2022

How to run a sale

Thinking of running a sale? It's important to have a strategy


Nomfundo Mphuthi has been driving marketing strategies for corporates and brands for over a decade, and is currently strategy director at fashion shopping app Lyst. She advises fashion brands on the platform on market and customer trends and helps inform their strategies including sales and pricing decisions. One topic she’s an expert on is sales events.

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Anisah Osman Britton

Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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