Yvette McGaffin, cofounder and CEO of Reform RX — a pilates brand complete with its own reformer machine, fitness platform and studios — knew her products weren’t favourable with software-focused tech VCs. She needed to consider a broader scope of financing options for her company in the early days.

How to
October 7, 2024
How to raise from high-net-worth individuals
Yvette McGriffin, cofounder of pilates brand Reform RX, gives her top tips on raising from high-net-worth individuals
5 min read
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Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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