Even with over 20 years of experience in finance, Catherine Birkett, chief financial officer of payments platform GoCardless, did not expect the change in the economy to be quite as dramatic as it is. Her experience through previous recessions — she started her career in the mid 90s, experienced the dot com bubble, and again the recession in 2007-2008 — puts her in the perfect position to help startups understand how to prepare for the economic downturn. Here are her top tips:
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