Eight years ago, Mind Candy’s online game Moshi Monsters was all the rage and had been played by 100 million kids. Then growth slowed, revenue diminished and its CEO stepped down. When Flash was killed by Adobe, Moshi Monsters was closed down. But behind the scenes, Mind Candy had been experimenting with all sorts — including a children’s “Instagram” — until it landed on child wellness app Moshi. Ed Barton, previously founder of kid’s education platform Curiscope and now chief operating officer at Moshi, gave our Startup Life newsletter his top tips on building a new company within an old one.
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