How to

April 22, 2022

How to market a female health brand

Anna Butterworth gives her top tips for marketing a femtech brand in a world where female health issues are often misunderstood


Female health startups face many challenges when it comes to marketing their products. Not only is it often hard to reach consumers — who may not understand the product and the issue it’s targeting — but companies are also battling against social media platforms that frequently take down their posts and block their advertising. 

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Miriam Partington

Miriam Partington is a senior reporter at Sifted, based in Berlin. She covers the DACH region and the future of work, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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