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October 6, 2020

72% of startups aren’t happy with their corporate partnership — this is why

Corporates say managing startup partnerships took too much effort; while startups get frustrated with corporate bureaucracy.


Freya Pratty

3 min read

The number of partnerships between established corporates and nimble startups is skyrocketing — but not many have been successful. In fact, only 27% startups surveys in a recent report by McKinsey and Company were satisfied with how their partnership with a corporate was working. Corporations weren’t happy either, based on the comments McKinsey reported. 

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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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