How to

February 21, 2022

Lessons from Trouva: How to define the type of COO you need

Dimple Patel gives her top tips on how to judge what kind of role you need a COO to fill, and what kind of person you want to fill that role


Dimple Patel, COO, Trouva

I met Dimple Patel, chief operating officer at independent boutiques platform Trouva, at the Sifted Summit. We both took part in a COO roundtable where one thing became clear: the job description of a COO varies wildly from company to company. I sat down with Dimple for a recent Startup Life newsletter to discuss this further and find out how startup leaders should begin to define the type of COO they’re looking for.

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Anisah Osman Britton

Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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