I met Dimple Patel, chief operating officer at independent boutiques platform Trouva, at the Sifted Summit. We both took part in a COO roundtable where one thing became clear: the job description of a COO varies wildly from company to company. I sat down with Dimple for a recent Startup Life newsletter to discuss this further and find out how startup leaders should begin to define the type of COO they’re looking for.
How to
February 21, 2022
Lessons from Trouva: How to define the type of COO you need
Dimple Patel gives her top tips on how to judge what kind of role you need a COO to fill, and what kind of person you want to fill that role
4 min read
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Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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