How to

March 25, 2022

Lessons from a unicorn: How to give (brilliant) feedback

Avoid the shit sandwich when giving feedback says Printful's chief people officer Santa Rožkalna


Amy Lewin

4 min read

Santa Rožkalna is chief people officer at Riga-based unicorn Printful. She’s been in HR for over a decade, and has learnt a thing or two about giving (and receiving) feedback. She explained to Startup Life why, when and how you should give it.

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Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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