Christian Kroll is the founder and CEO of Ecosia, a Berlin-based search engine that uses its profits to plant trees and give to initiatives solving the climate crisis. He believes that companies should be judged on what they could be doing, not on what they are doing currently (which is often the bare minimum).
How to
December 23, 2022
How to give back
Here's how companies can make giving back to social causes a core part of their company strategy
4 min read
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Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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