In the past, users looking for information might type in a question or a selection of key words to a search engine like Google or Bing. But now, AI search tools like ChatGPT, Claude or Perplexity are increasingly becoming the go-to source to find answers online.
How to
October 8, 2025
How to get started with AI search
Sifted chatted to the experts to draw up a cheatsheet to help you tackle the new frontline in the ‘SEO wars’
Miriam Partington and Éanna Kelly
4 min read
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Miriam Partington is a senior reporter at Sifted, based in Berlin. She covers the DACH region and the future of work, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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