How to

October 8, 2025

How to get started with AI search

Sifted chatted to the experts to draw up a cheatsheet to help you tackle the new frontline in the ‘SEO wars’

In the past, users looking for information might type in a question or a selection of key words to a search engine like Google or Bing. But now, AI search tools like ChatGPT, Claude or Perplexity are increasingly becoming the go-to source to find answers online.

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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

Éanna Kelly

Éanna Kelly is a contributing editor at Sifted. Follow him on X and LinkedIn

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