How to

February 17, 2023

How to get started on TikTok

With more brands jumping on the TikTok bandwagon, we look into how you can get started on the platform — and be successful in the long term


“TikTok has a reputation for being a Gen-Z platform — but the last couple of years has seen its audience mature and diversify,” says Oscar Mackenzie, the head of marketing at community-based investment app Shares. “You want to be where your audience already is — as a B2C app focused on people in their twenties and thirties, TikTok seemed like a good platform to experiment with.”

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Anisah Osman Britton

Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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