“TikTok has a reputation for being a Gen-Z platform — but the last couple of years has seen its audience mature and diversify,” says Oscar Mackenzie, the head of marketing at community-based investment app Shares. “You want to be where your audience already is — as a B2C app focused on people in their twenties and thirties, TikTok seemed like a good platform to experiment with.”
How to
February 17, 2023
How to get started on TikTok
With more brands jumping on the TikTok bandwagon, we look into how you can get started on the platform — and be successful in the long term
4 min read
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Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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