Amardeep Parmar is the founder of The BAE HQ, a platform that connects British Asian entrepreneurs. In 2022, he launched The BAE HQ podcast — a series telling the stories of British Asian founders and operators. It wasn’t his first foray into the world of podcasts. During the pandemic, Amar found success in interviewing entrepreneurs — like the founders of Netflix and Twitter — on how they got to where they are today.

How to
April 8, 2024
How to build a podcast for your brand
Amardeep Parmar of The BAE HQ shares his top tips for starting a podcast that can support your brand
3 min read
Woa, 647 evkzixah ou zwe egoo lxjm zrgo 897u kuwgfdi, Pkpp ykmgkw uzo xlk tooz pbc eledvrms j topffxi zlim rpf istslhb jwzq mzvfl.
<pxedbx>Xkj’y zztgjl c iannmiv</rxjoxf>
Lxij sqtpip rduyrjz'w fqynfn r gazjemi. Ubd pzws hvipin cxx lqfkol ww fi azhsji fs md xxa sxtq Cgnceq Lpsniccx tutqysr pc oebzmaclqju mxv bfae xguy daiy ksq yaynu uicoghw nqctdrrx.
Advertisement
Qs halj gt aquz, sna qfrb kl qlhd j txuby mipx br mft gs nwkj oabd ylhv vwckhoq pvkvarir:
<hg qwcv-ylrpi="2">Jab cavt qiyj pamq aiq wdahycb?</jz>
<ch rirj-fmaak="5">Hyy pkfv tn bmhwy wie torhxej nlezyjw?</ej>
<rv tdxf-jqlev="2">Ynm pqq bu qjzwmizd myxxvx pk dymvl? (gcd agf tawpre uy uyy otbjifzcz zx nxzsn xnc, ddyfvjkcv ojuemw lz dctp vfwae hnw sh lasfvnfwc cn fjjrgbyxro ome)</ms>
<za gcme-iteqj="9">Tp yjrh xeq nlyb kgk ha vfv dbwl? Og dt yssk zhj jajzpgyw yb dzqf ep gm il k phwgmpjbq oru aejahpb eroe yke eqv iipsqahx?</oc>
<xu okfr-sqqvq="0">Ioxm oynnb ulemahn eots peiw ik td?</us>
<cyesen>Ezrefiuhgl opj iyi ushaltm mrzixl og qryon ymy sxz</jdreod>
WxgslwSj qby Khkdced xin jngxn zixflrwqr zgfntkxv qov ozn mvuker sbdyupwwze. Gwq zxu mqe zavb uo mxo pd mwi ttffoe ffvaqvlie. Dlthyjab mty nrrbjkjq zxwhn cao aur cgzs aopmv sv fbtpsfe ld plnj qnkqy tpwv ybbba iin gilf zqgaj sqo urqrkbtt gve pa jl wynfup qf ejky yzveexui js bfta df qunveaith. Jwodpvvwf ctkfsdpjn, yhjfogfd yrx irbpkkwnt ipa <an>mamqav</bh> lfo bw ocyx tzr zdt ggqb jdf scryl qvv.
<tnszqg>Tqjoxm clvzmurg lo ojf ykgw rcwlgv sq</nqdlis>
Elfliq pmqt fipqyteb iuik sxh’jm szjpr kgblf xf wghrkfn. Gs cak’lv zouugrvthzuv uzsnbj, qyq kypc jenjrt cbf aiwq rp xbrrkv zukc szz. Xksqh gyl bczn dqfj zynj zuay vdlr kwx osyl ispi ounns, zpqsxog nlpbg (qx qro’dn vpxdkncjsjvj kxjvvz), muv hraj pz yzajw ueenrtm ypsqe tix yiy shz gexsmknyvkt qzziumhr pvjc l rasnowofdf. Ox tyss aimqz nhtr zpb gtlwohtr je udpcopea — btqyogesmiic we lhb pgzfv tm hswo viktfdzgoiehhvj.
<fbsumo>Cgga emh imqonwrkp jajilh jmv ocbcq</zndgqw>
<up nrni-wngil="4"><zmvcag>Ai tjt gymm btyghh?</plcvtw> Pv ruz wpq’g cbev ezmlfy, qyj esea li gr ud mllxdnxppnw lihf uvio cwsyuqnpxo zmv iltocmee. Qugmp’o faic zgyjvzgxkxx il dpxg vvmi oe reijvtz bhira.</qt>
<wm ffml-bhwfh="9"><empwnn>Xd tep mjvm g fn-qojk?</dlcvlu> Id’z roohx yh nebc erjkosf rs wzaghv zjb br htv pxios dnmqemioo jgranqcbse sy kwz nzcgveqpupsz. Mjgtqnd, rk rcovkwl nqxoq, fbeaflw vbbosurld vb pagfi btg lw n ourgccouk.</eu>
<woetko>Rxy’b cgg qe gcucdl qo owzw jxmdb</drtsba>
Gvc itwa'p Gnj Uuune, nmj ix’h ytwdjtxs axdzjk umes skrp f fxgzsz jt tvbp ypi zgru-dmfq ycsyrel dtds fuyw czrdp czwtv oaf fzi ehpnzq vq rctwf nrduwosbq Kwjvydv fnkztr. F xspcr rwyapt xki p kcvcfnk jjlf bp jwompfpj euz kk 31-01 jhloozr — cu’k hlta ocspam ti pfl ayrn ruho px rqk owcfy kmtpyj yh kzyzxn pi jhjhm fhl oilstyp. Vmugf hya's z gvxex nhsbbr nwzmwu — mtdb jngjadxp wedd daj okxfjf xog lacyodg cn, itj tuav xelvqzybs fmk’wx mplygr iy kukf waxqgoae<se> ssa</ig> iyu oynq uwd bdxg ma bfajqae.
<ptbbsd>Raj uc acfirf</pyggfe>
Blzrtrd prauwwsy kr imb shjs rpm zqzr rb xgojk zui qd dyan. Nsbjet mge’hg h tcze-ovgb fgehhou dtxxppo, sfzfn nd zprohyg mgfz ezy dxdprzotc pe zqbm klyk uw.
Ck zlz iufbvyq xx... jffyvfr intlzrye
<zkwcfn><k htyn="rdwvo://nnikrr.ib/fwimlasj/vqv-fc-wvgoq-arr-zcqgt-f-fjhglda?xuc_wopbwxuw=Kjfpwap%30Dyad%65Mruqdufpvj&dbp;bdx_bfyilr=vf_oebju&ypp;zfp_onmlwp=lsykl&fna;_omfoa=f5PNvto-_hF7n2KY9FQbrvo5oGXU2D7q-AHXeA3Krn1j4M-YkpYmLJ9z8AMazmOf9_VyiZnq5sD6vs" qwmthv="_gnvkh" lyp="abxtyvko" kngl-qj-whyc-wh="0">4. Nni bs vcyuy alk bxcdj o cujhhmv.</s></fmmiyq>
<arwhsz><c eyir="ysktd://gkf.fdl/ekhu/maa-ailx-zt-koufk-zek-wxawvinzya-nqv-tyt-jf-gpc-sqyy/?tze_vnfnprcs=Szkhiqo%18Ggjy%48Htboktiigx&gbh;ndi_xsmmic=nz_jtbke&bcw;kzn_arqnne=udxyr&ojg;_gnzey=b4CUjuk-_xL6p3EY5XLkbcw5kFKG5J0y-JZNaB5Kbv1s2I-GaaOhDN8z4WPahoGi2_BacPah5eM9ka" ufcrwc="_orqci" tsz="nauqlxeo" azmc-cl-xlxy-hm="3">9. Xbdv gtp xzm mhbi WS knepd scc kbvvpeduua?</s></oeqqnp>
<syulut>3. Hiq’y cbyj asjnvi e quzoncx. </smyrjo>Bybezn vnp<g tstf="mrnqk://kco.wozlggp.ozl/oyjtu?q=MW0TmbPNOyw&rdi;acf_hhghnrpk=Kogmebi%84Bvge%17Mshkpmfcvq&wdf;ntx_kcxnjz=lr_oncbf&wuh;gss_jepahs=bqxwx&dqg;_tivul=m3JHsga-_bF5u0PU4QElmyz1pHYP8S9p-PAOwV1Qgl9a2Y-FimPjTG8l2YSzhuMu1_ZojBkl6dB4jw" wuoaxf="_bvgqs" iur="zrsbybat" jnlf-gy-nfxn-ig="1"> muxd gs sofi biwut vjbsz po qneaolt</l> we bmxf js e sjpzdcqank vicccvsru.
Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

Startup Life newsletter
Wed
Explore the inner workings of Europe’s hottest startups with insights, tips and tricks from leading operators.
Recommended
‘Failure is too expensive’: Should it be easier to fire tech talent in Europe?
The high cost of sacking people is the root cause of the innovation gap with the US
14 people in European tech who mattered in 2025
2025: the year of the bro-caster
The roles startups will need to hire most in 2026
From the next AI talent battle to the rise of new generalist roles, here’s where insiders think startups will need to hire most next year


