How to

February 10, 2023

How to create a B2B social media strategy

Having a well thought out strategy will ensure you reach the right people with the right content


Whereas B2C brands use social channels to reach consumers and drive sales, B2B brands use social media to build brand awareness and create relationships with businesses, decision-makers and industry influencers — with the hope of landing sales agreements further down the line. 

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Miriam Partington

Miriam Partington is a senior reporter at Sifted, based in Berlin. She covers the DACH region and the future of work, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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