Jon Jain, Birdie head of product

How to

December 5, 2023

How to adapt your product to a new market

Finding early adopters and hiring a local team is a must when adapting a product to a fresh market

Jon Jain has held leadership roles at Kry and AWS, and is now head of product at elderly-care startup Birdie — where he's been leading product expansion into Germany, Birdie's latest market. “We’ve found significant overlap, at a high level, in the care journey across markets but there are always key differences that you need to adapt for,” he says. Here he shares his top tips for growing into new markets.

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Anisah Osman Britton

Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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