Analysis

November 24, 2023

How PhotoRoom became France’s hot young GenAI thing

Taylor Swift and Barbie use the automated photo-editing tool. So do millions of small businesses. The result is growth that has investors swooning


Chris O’Brien

9 min read

PhotoRoom cofounder Matthieu Rouif at the company's Paris HQ

Amid the global frenzy surrounding GenAI, Paris-based PhotoRoom has become one of the hottest apps in tech’s hottest market.

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PhotoRoom cofounders Eliot Andres and Matthieu Rouif
PhotoRoom cofounders Eliot Andres (left) and Matthieu Rouif
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PhotoRoom Magic Studios
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Matthieu Rouif at Scaleway's AI Pulse conference
Matthieu Rouif at Scaleway's AI Pulse conference
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Chris O’Brien

Chris O’Brien is a writer for Sifted. He covers French tech, and can be found on X and LinkedIn

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